Sales & Negotiation Training
Sales training that starts with your performance data, not a generic selling model. We find out why results vary across your team, build a repeatable sales process around what your best performers already do, and measure the change.
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In one engagement, outlet-level data showed a standard deviation larger than the mean, and the same brand reaching close to 100% share in some outlets and 0% in others. That pointed to inconsistent sales behaviour, not a weak product or market. The programme was then built to make top-performer behaviour repeatable.
In the training room, teams work a client account that evolves through our Live Case Simulation Method, with customer files, objections and competing offers.
- Field sales and key account teams
- Banking, insurance and financial services sales
- Real estate sales teams
- FMCG, distribution and channel sales
- Sales managers who coach their teams
What your sales teams learn
The Art & Science of Selling
A repeatable call framework: prepare, probe, position, recommend, close and review.
Customer-Centric Selling
Understanding needs deeply before proposing, and selling value rather than price.
Negotiation Mastery
Preparing, trading concessions and protecting margin without relying on discounts.
Advanced Selling Strategies
Upselling, cross-selling, premium positioning and handling complex buying groups.
Objection Handling
Responding to price, timing and competitor objections with confidence.
Ethical Relationship Selling
Building long-term, professional relationships that drive repeat business.
Sales Coaching for Managers
Joint calls, review conversations and coaching that lifts the whole team.
Sector Programmes
Adapted for banking, insurance, real estate and FMCG sales contexts.
How we prove sales training worked
Median movement
How many below-average performers move up, not just top performers going higher.
Variance reduction
A shrinking spread of results shows consistent behaviour across the team.
Post-scheme stability
Whether performance holds after incentives end.
Process adoption
Field adherence to the agreed sales call framework.
Sales & negotiation training: FAQs
- Do you customise sales training to our industry?
Yes. We customise content, role-plays and case examples to your products, customers and sales process. - Can you work with our sales data?
Yes. Analysing performance data before training is central to our approach, and it sets the baseline for measuring impact. - How long is a negotiation skills training programme?
Typically one to two days for core skills, with optional follow-up coaching and reinforcement.
Explore related programmes
Lift your sales team’s performance
Share your team size, sector and sales challenges, and we’ll propose a data-driven programme.
Request a Proposal